Creating a Great Webinar

Course Overview

Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and

so much more. Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Your participants will develop the skills needed to promote, host, or facilitate a  great Webinar for your company. Sharing your passion and knowledge with  a Webinar is the best way to reach many with the power of one.

Course Outline:

Module One: Getting Started

• Housekeeping Items

• The Parking Lot

• Workshop Objectives

• Action Plans and Evaluations

Module Two: What Can a Webinar Do?

• Marketing to Prospective Customers

• Training or Teaching

• Demonstrations and Presentations

• Information Sharing

• Case Study

• Module Two: Review Questions

Module Three: Successful Webinar Criteria

• Passion and Enthusiasm

• Value

• Knowing Your Target Audience

• Grab and Keep Attention

• Case Study

• Module Three: Review Questions

Module Four: Find the Right Format

• Tailor It To Your Audience

• Pre-Recorded

• The Live Webinar

• Two Person Team

• Case Study

• Module Four: Review Questions

Module Five: Marketing and Social Media

• Blog Posts and White Papers

• Email Marketing

• Offer an Exclusive Deal

• Hashtags

• Case Study

• Module Five: Review Questions

Module Six: Drive up Registration

• Avoiding SPAM Filter

• A Great Title

• Solicit Questions

• The Registration Page

• Case Study

• Module Six: Review Questions

Module Seven: Leading up to Your Webinar

• Reminder Emails

• Practice and Rehearse

• Test Your Technology

• Insert Solicited Questions

• Case Study

• Module Seven: Review Questions

Module Eight: Presentation Tips

• Show, Don’t Tell

• Sharing Your Desktop

• Strong Visuals

• Script It

• Case Study

• Module Eight: Review Questions

Module Nine: Interacting With Your Audience

• Polling and Surveys

• Answer Solicited Questions

• Activities

• Q&A Session

• Case Study

• Module Nine: Review Questions

Module Ten: Mistakes to Avoid

• Technical Issues

• Ignoring Your Audience

• Audience Not Participating?

• Timing

• Case Study

• Module Ten: Review Questions

Module Eleven: Post Event

• Contact No Shows

• Follow Up Email

• Call To Action

• Make it Easy to Share

• Case Study

• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words from the Wise

• Review of Parking Lot

• Lessons Learned

• Completion of Action Plans and Evaluations